AUDIENCE EXPERIENCE SCHEMA
WHAT’S AN AUDIENCE EXPERIENCE SCHEMA?
Powerful moments make or break the supporter journey. We’ve added an additional dimension to Dan & Chip Heath’s E.P.I.C. framework to create an ideation tool for your use in imagining fresh new audience experiences.
HOW DO I USE THE AUDIENCE EXPERIENCE SCHEMA?
You want to engage your audience in a particular way but aren’t sure what’s best for the time, place or space. Use the Audience Experience Schema as an IDEATION TOOL to help you brainstorm experiences that will enchant (or reenchant) your audience.
Download the Audience Experience Schema here!
This is a single-page chart that takes you through the 4 main moment types (Elevation, Pride, Insight & Connection) and how each shows up in 3 key areas (Advertising Media, Popular Media & In Real Life Experiences).
