One thing’s for sure: every nonprofit today has wayyyyy more competition than they used to.

What can you do about that?

What you can do is create the most remarkable, enchanting, unexpectedly awesome experience for your current and future donors and volunteers.

Experience is the strategy that always wins. Always. In every era and sector.

The future of audience participation with nonprofits is experience-driven for one simple reason: Humans are wired for experience.

That's why experience is the strategy that always wins. In every sector. In every era.

We are convincing, appealing-to, affirming and reminding extraordinary beings. Humans *are* extraordinary, uniquely carrying the image of God. It helps to be reminded of this. And nothing reminds one better of this than getting to know them - encountering your supporters as whole people.

Even in the faith-based fundraising and Christian marketing spaces, all the biggest names are simply saying the things that everyone has been saying for decades, if not time immemorial. Granted, they say it with cooler catch-phrases, selfier-selfies and updated wardrobes, but it’s all the same advice.

As nonprofit marketers and fundraisers, we do well to inform our supporters and prospects about how people are hurting and need our help. But we do so much better to fire their imaginations to begin to fully grasp, in their minds' eye, what it must be like to be one of those hurting people.

Grow your nonprofit by focusing on winning new audiences and enthusing your existing audiences through amazing new experiences. Enchantment for the new people. Reenchantment for the current people. Through caring enough to know them as people, designing amazing experiences for them (what they love, not what you love) and then executing with true artistic excellence.