REENCHANTING YOUNG LIFE ALUMNI

Written By Allen Thornburgh

Big thanks to Christian Leadership Alliance & W. Scott Brown for publishing the piece that Jamie Hanson and I wrote together.

I’ve long admired the Young Life ministry from afar, but getting to know and work with the smart development and marketing folks has been a real treat.

The donors and alumni my team and I interviewed are just such lovely people. I don’t know that I’ve ever had such “goosebump moments” in audience insights interviews as we did in encountering such strong emotional reactions on the concept work by these folks who’ve been so touched by the amazing ministry of Young Life. What lovely people!

You can find the article here: https://outcomesmagazine.com/reinventing-the-wheel/

Photo by Bechir Kaddech on Unsplash

Allen Thornburgh

Allen Thornburgh is a creative innovator who loves developing new audiences and new experiences for bold organizations determined to dramatically grow for maximum impact. To this end, Allen has an eclectic background of insights-driven Human Centered Design work, in-depth marketing analytics, nonprofit strategic leadership, expert co-creation facilitation and segment-driven direct-response marketing. As Sublimity's Principal and Executive Producer, Allen believes that we are in the early days of a revolution in nonprofit growth strategies. This revolution is focusing on new audiences and experiences as intensely as our sector has long focused on platforms and channels.

https://www.sublimity.co/team
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AUDIENCE ENCHANTMENT = HIGHER LONG TERM ROI