HSLDA | YOU CAN HOMESCHOOL
CAUSE CAMPAIGN & FILM
HSLDA partnered with SUBLIMITY to bring a campaign to life intended to inspire families who might feel on the fence about homeschooling their children that “you can homeschool”. It started as an early insight at the onset of the COVID-19 pandemic when schools turned to online learning. Many families looked for alternative ways to keep their kids learning at home.
The experience included a live-action short film (with multiple cuts used in awareness ads) and a landing page with helpful resources and opportunities for membership with HSLDA.
SUBLIMITY used human-centered insights to test video concepts with the target audience, a group dubbed “Maybe Moms”. SUBLIMITY surveyed the audience at multiple points throughout the year and determined there was a significant change in the tide among “Maybe Moms” toward an interest and confidence that they could homeschool.
